Borat was so 2006. Bruno is so 2009.

Once again, Sacha Baron Cohen (Borat, Talladega Nights) took to the world stage in full character to shock and horrify audiences alike. Assuming the role of Bruno, a gay fashionista seeking ‘celebrity’, Sacha Baron Cohen is able to once again prove that not everyone in America is as forward thinking as they would have you believe. Redneck hunting trips, an interview with a terrorist, and an appearance at both an international runway show and on a ‘Jerry Springer-esque’ talk show, Bruno manages to ask the questions and get the answers (albeit not always the ones we hope to hear) we all wish we had the guts to ask ourselves.

Cohen’s screenplay and ability to stay in character throughout the film ensured that the audience is crying with laughter, gasping in horror, and cringing with discomfort on the drop of a dime. While the film itself follows the same tactical approach as Borat did – character back story, cross continental movement, interviews with unsuspecting Americans, major backlash, predictable ending – audiences in general, won’t be disappointed. True ‘mockumentary’ purists may have some hesitations towards this film, but in the words of a wise man – if it’s not broken, why fix it? Sacha Baron Cohen knows what audiences want and he delivers.

This film is well deserving of it’s R rating, and this movie isn’t for the faint of heart. Blatant sexuality, nudity and course language are prevalent throughout the film, but without them, Bruno wouldn’t be a film deserving of the #1 box office spot. If you were a fan of Borat or you are a fan of Sacha Baron Cohen’s work, check this film out. If you aren’t a fan, skip it.